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Activated-to-SQL Conversion% ​

System path
ValuationOps→RevenueOps→Suites→GFE Lead Generation Suite→Flows→Inbound & Product — Product-Led Growth (PLG)→Processes→Inbound & Product — Product-Led Growth (PLG)→KPIs→Activated-to-SQL Conversion%

Activated-to-SQL Conversion% for Inbound & Product — Product-Led Growth (PLG)

Owner: Sales Ops · Frequency: weekly · Unit: percent

Processes measured by this KPI ​

No process relationships published yet.

Tasks that feed this KPI ​

S-820 — Activation-to-Qualified Handoff

OKRs tracked by this KPI ​

OKR-2025-Q2-PLG — OKR for Inbound & Product — Product-Led Growth (PLG)

Valuation role ​

Valuation link
pipeline · Primary ops family: RevenueOps
Formula

COUNT(activated_users_who_become_sql)/COUNT(activated_users) * 100

Typical data sources
  • crm
  • analytics
Chain truth
ValueLog → Task → Process → KPI → OKR → ValuationOps → Enterprise Value
✅ Source of Truth
GFE-SkillSystem/specs/kpis/kpi-definitions.json