CAC per MQL
System path
CAC per MQL for Inbound & Channel — Inbound Content & SEO
Owner: Finance Ops · Frequency: weekly · Unit: currency
Operational links
Processes measured by this KPI
No process relationships published yet.
Tasks that feed this KPI
OKRs tracked by this KPI
No OKR relationships published yet.
Valuation role
Formula
sum(spend)/sum(MQLs)
Typical data sources
- crm
- analytics
Chain truth
ValueLog → Task → Process → KPI → OKR → ValuationOps → Enterprise Value
ValueLog → Task → Process → KPI → OKR → ValuationOps → Enterprise Value
✅ Source of Truth
GFE-SkillSystem/specs/kpis/kpi-definitions.json
