CAC per MQL

System path

ValuationOps→RevenueOps→Suites→GFE Lead Generation Suite→Flows→Inbound & Channel — Inbound Content & SEO→Processes→Inbound & Channel — Inbound Content & SEO→KPIs→CAC per MQL

CAC per MQL for Inbound & Channel — Inbound Content & SEO

Owner: Finance Ops · Frequency: weekly · Unit: currency

Operational links

Processes measured by this KPI

No process relationships published yet.

Tasks that feed this KPI

F-301 — Attribution & CAC for Inbound

OKRs tracked by this KPI

No OKR relationships published yet.

Valuation role

Valuation link
pipeline · Primary ops family: RevenueOps

Formula

sum(spend)/sum(MQLs)

Typical data sources

• crm
• analytics

Chain truth
ValueLog → Task → Process → KPI → OKR → ValuationOps → Enterprise Value

✅ Source of Truth
GFE-SkillSystem/specs/kpis/kpi-definitions.json