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Referral Conversion Rate ​

System path
ValuationOps→RevenueOps→Suites→GFE Lead Generation Suite→Flows→Inbound & Channel — Partnerships & Referrals→Processes→Inbound & Channel — Partnerships & Referrals→KPIs→Referral Conversion Rate

Referral Conversion Rate for Inbound & Channel — Partnerships & Referrals

Owner: Demand Gen · Frequency: weekly · Unit: percent

Processes measured by this KPI ​

No process relationships published yet.

Tasks that feed this KPI ​

M-611 — Partner Co-Marketing & Activation

OKRs tracked by this KPI ​

OKR-2025-Q1-07 — OKR for Inbound & Channel — Partnerships & Referrals

Valuation role ​

Valuation link
pipeline · Primary ops family: RevenueOps
Formula

COUNT(accepted_referrals)/COUNT(referrals) * 100

Typical data sources
  • crm
  • analytics
Chain truth
ValueLog → Task → Process → KPI → OKR → ValuationOps → Enterprise Value
✅ Source of Truth
GFE-SkillSystem/specs/kpis/kpi-definitions.json