Activated-to-Retention Conversion%

System path

ValuationOps→RevenueOps→Suites→GFE Lead Generation Suite→Flows→Inbound & Service — Service-Led Growth (SLG)→Processes→Inbound & Service — Service-Led Growth (SLG)→KPIs→Activated-to-Retention Conversion%

Activated-to-Retention Conversion% for Inbound & Service — Service-Led Growth (SLG)

Owner: Sales Ops · Frequency: weekly · Unit: percent

Operational links

Processes measured by this KPI

No process relationships published yet.

Tasks that feed this KPI

S-920 — Activation-to-Retention HandoffS-S-007 — Strategy

OKRs tracked by this KPI

OKR-2025-Q2-SLG — OKR for Inbound & Service — Service-Led Growth (SLG)OKR-2025-STRAT-REV — OKR for Strategic Architecture

Valuation role

Valuation link
pipeline · Primary ops family: RevenueOps

Formula

COUNT(activated_customers_who_retained)/COUNT(activated_customers) * 100

Typical data sources

• crm
• analytics

Chain truth
ValueLog → Task → Process → KPI → OKR → ValuationOps → Enterprise Value

✅ Source of Truth
GFE-SkillSystem/specs/kpis/kpi-definitions.json