Converted Trial Rate
System path
Converted Trial Rate for Inbound & Product — Product-Led Growth (PLG)
Owner: Finance Ops · Frequency: weekly · Unit: percent
Operational links
Processes measured by this KPI
No process relationships published yet.
Tasks that feed this KPI
OKRs tracked by this KPI
Valuation role
Formula
COUNT(trials_converted)/COUNT(trials) * 100
Typical data sources
- crm
- analytics
Chain truth
ValueLog → Task → Process → KPI → OKR → ValuationOps → Enterprise Value
ValueLog → Task → Process → KPI → OKR → ValuationOps → Enterprise Value
✅ Source of Truth
GFE-SkillSystem/specs/kpis/kpi-definitions.json
