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Converted Trial Rate

Converted Trial Rate for Inbound & Product — Product-Led Growth (PLG)

Owner: Finance Ops · Frequency: weekly · Unit: percent

Processes measured by this KPI

No process relationships published yet.

Tasks that feed this KPI

OKRs tracked by this KPI

Valuation role

Valuation link
pipeline · Primary ops family: RevenueOps
Formula

COUNT(trials_converted)/COUNT(trials) * 100

Typical data sources
  • crm
  • analytics
Chain truth
ValueLog → Task → Process → KPI → OKR → ValuationOps → Enterprise Value
✅ Source of Truth
GFE-SkillSystem/specs/kpis/kpi-definitions.json