Head of Growth JD teardown
Most Head of Growth JDs fail in one line:
“Own growth.” (without defining what that means operationally)
What this JD is really asking for (in outcomes)
- A 90-day prioritised growth plan tied to measurable KPIs
- A clean experiment cadence that does not break trust
- A cross-functional interface map (product, sales, finance)
Common failure modes (patterns)
- Mixing VP-level outcome ownership with IC execution
- No clarity on GTM model (PLG vs SLG vs hybrid)
- No constraints on budget, team, or stack
- No definition of “growth” KPIs (activation, pipeline velocity, CAC payback, NRR)
- Expecting “data-driven” without instrumentation scope
Fixes (paste-ready)
Rewrite the role as:
- Own a KPI tree (north star + input metrics) and the review cadence.
- Own the experiment backlog and sequencing (not “run ads and do SEO and do partnerships”).
- Own interfaces: MQL/SQL definition, PQL routing, attribution hygiene.
Interview plan preview (3 exercises)
- 90-day plan with KPI math and sequencing.
- Experiment backlog: prioritise 8 bets with constraints.
- Funnel instrumentation audit: identify missing events + fixes.