Flow Mapping

Friction kills momentum, leverage, and scalability. Flow Mapping replaces funnel thinking by charting People, Processes, Tools, Decisions, Metrics, and Dependencies across revenue, marketing, finance, and ops. The outcome: a friction-light operating model where AI amplifies value instead of chaos.

What You Get

• End-to-end flow maps: Swimlanes connecting handoffs, approvals, and system calls.
• Friction diagnostics: Latency, rework, tool sprawl, and ownership gaps quantified.
• Decision lattice: Who decides, on what inputs, with what proof.
• Automation targets: Safe insertion points for AI/agents with guardrails and rollback paths.
• Flow governance: Quality gates, SLAs, and metrics aligned to ValuationOps.

Why It Matters

• AI multiplies friction if flows are unclear.
• Clear flows shorten cycle times and reduce Internal Risk Index (IRI).
• Flow health is the leading indicator for revenue velocity and automation ROI.

Engagement Pattern

1. Flow Intake: Rapid interviews and ValueLog reviews to capture reality.
2. Map & Measure: Visualize handoffs, decisions, and tool touchpoints.
3. Friction Removal: Redesign ownership, simplify tool stack, rewrite SOPs.
4. Automation Design: Define prompts, guardrails, and monitoring hooks tied to KPIs.
5. Pilot & Prove: Deploy targeted automations; measure before/after via ValueLogs and ValuationOps metrics.

Outcomes

• 15–30% cycle-time reduction in targeted flows.
• Lower IRI through clarified ownership and tool rationalization.
• Automation backlog prioritized by valuation impact and risk profile.

Best Paired With

• AAA Transformation Launchpad to enforce Audit → Align → Automate sequencing.
• Leadership Clock to ensure decision makers have protected focus time.
• ValuationOps Blueprint to connect flows to enterprise value.

CTA

Bring us one broken flow—sales-to-finance, marketing-to-CS, or ops-to-revenue. We will map it, remove friction, and design the automation play with proof baked in. Email Audit@growthflowengineering.xyz.