What is this?
Cross-sell & Up-sell Campaigns is a RevenueOps process inside the Cross-sell & Up-sell Campaigns flow.
Cross-sell & Up-sell Campaigns
System path
Process for Cross-sell & Up-sell Campaigns
What this process is
Process for Cross-sell & Up-sell Campaigns
What usually breaks
This process usually breaks when ownership, proof thresholds, or handoffs are weak enough that the team relies on narrative instead of operating evidence.
Inline Q&A
How it is measured, tracked, and fit
How is it measured?
Measured directly through 3 linked KPIs, including Expansion Bookings (USD), Net Revenue Retention %, and Expansion Commission Accuracy %.
How is it tracked?
Tracked through 1 linked OKR plus 3 tasks that instantiate work into ValueLogs.
How does it fit into the SkillSystem?
In the GFE SkillSystem, processes are the main operational execution layer. They connect ordered tasks to KPI measurement, OKR accountability, and the valuation model.
Human + AI boundary
Humans own approvals, tradeoff decisions, exceptions, and cross-functional judgment. AI can assist research, drafting, scoring, routing, and pattern detection inside the process only after the operating contract is explicit.
Evidence requirements
Evidence should include completed tasks, proof of activity or ValueLogs where applicable, KPI movement, and the upstream/downstream links that connect execution to OKRs and valuation.
What good looks like
Good looks like clear ownership, measurable progress, and proof that the process is moving downstream KPIs and operating outcomes.
Linked tasks
F-190 — Expansion Revenue Recognition & NRRF-191 — Expansion Commission & Incentive ProcessingS-192 — Expansion Negotiation & Close
Linked KPIs
KPI-REV-GEN-EXPANSION-BOOKINGS-USD — Expansion Bookings (USD)KPI-REV-GEN-EXPANSION-COMMISSION-ACCURACY- — Expansion Commission Accuracy %KPI-REV-GEN-NET-REVENUE-RETENTION- — Net Revenue Retention %
Linked OKRs
Secondary overlays
- ValueLogs remain the proof layer once tasks are instantiated.
- AAA remains the maturity overlay for repeatable execution.
- IRI remains the risk overlay that affects the valuation side of the system.
Next step
✅ Source of Truth
GFE-SkillSystem/specs/processes/PROC-REV-EXPANSION-02.json