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KPI Library ​

The GrowthFlowEngineering KPI Standard defines the 300+ atomic metrics used to measure valuation vectors across RevenueOps, EBITDAOps, and CashFlowOps.

These definitions are the "Measures" in the Internal Value Chain.

KPI-EBIT-002Finance

CAC per Booked Meeting

Cost to acquire a booked meeting (Marketing & Sales spend / Meetings).

🎯 unit_economicsUnit: currency
Book Audit →Open
KPI-PLG-ACTIVATIONProduct

PLG Activation Rate

Percentage of signups that reach the activation milestone.

🎯 product_healthUnit: percent
Book Audit →Open
KPI-PLG-PQLProduct Marketing

Product Qualified Leads (PQLs)

Users who have reached the activation moment and fit the ICP.

🎯 pipelineUnit: count
Book Audit →Open
KPI-REV-001Finance

Annual Recurring Revenue (ARR)

Total annualized value of active subscription contracts.

🎯 valuationUnit: currency
Book Audit →Open
KPI-REV-005Sales Ops

Pipeline Generated

Total value of new opportunities created.

🎯 pipelineUnit: currency
Book Audit →Open
KPI-REV-007Sales Ops

Meeting Booked Rate (Outbound)

Percentage of contacted prospects who book a meeting.

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-008Sales Ops

Connection Accept Rate

Percentage of sent LinkedIn connection requests that are accepted.

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-009Sales Ops

Outbound Reply Rate

Percentage of prospects who reply to an initial outbound message.

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-01-001Product Marketing

Activation Rate (first 7 days)

Share of new signups that are activated within the first 7 days (pilot definition).

🎯 activationUnit: percent
Book Audit →Open
KPI-REV-01-002Product Content

Onboarding Completion Rate

Share of new signups that complete the onboarding flow within target window.

🎯 activationUnit: percent
Book Audit →Open
KPI-REV-01-003Sales Ops

Activated-to-SQL Conversion%

Share of activated users who convert to SQL within the observation window.

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-01-004Sales Ops

PQLs per Week

Count of product-qualified leads (PQLs) generated per week. Ensure PQL definition version is linked in S-801.

🎯 pipelineUnit: count
Book Audit →Open
KPI-REV-010Sales Ops

Social Selling Index (SSI)

LinkedIn's measure of a salesperson's social selling skills and execution.

🎯 pipelineUnit: score
Book Audit →Open
KPI-REV-014Marketing

Organic Website Traffic

Number of unique visitors arriving via organic search.

🎯 pipelineUnit: count
Book Audit →Open
KPI-REV-017Marketing

ROAS (Return on Ad Spend) / revenue/spend

Revenue generated for every dollar spent on advertising.

🎯 unit_economicsUnit: ratio
Book Audit →Open
KPI-REV-02-001Product Analytics

Weekly Active Users per Cohort

Weekly active users for a cohort bucketed by signup week and acquisition channel.

🎯 engagementUnit: count
Book Audit →Open
KPI-REV-02-002Finance Ops

Converted Trial Rate

Share of trials that convert to paid within the billing observation window.

🎯 revenueUnit: percent
Book Audit →Open
KPI-REV-022

Event Registrants

Total number of unique sign-ups for a webinar, conference, or hosted event.

Unit: count
Book Audit →Open
KPI-REV-023Partnerships

Referrals per Month

Pipeline value originated from partner referrals.

🎯 pipelineUnit: currency
Book Audit →Open
KPI-REV-ATTENDANCE

Event Attendance Rate

The percentage of registrants who actually attend the live event.

Unit: percent
Book Audit →Open
KPI-REV-CAC-PAID

Paid CAC (Customer Acquisition Cost)

The average cost to acquire a new customer specifically through paid advertising channels (Ad Spend / New Customers from Paid).

Unit: currency
Book Audit →Open
KPI-REV-CAC-SOCIALFinance

CAC per Booked Meeting

Cost of acquiring a customer specifically through social selling channels.

🎯 unit_economicsUnit: currency
Book Audit →Open
KPI-REV-CONF-ROIMarketing

Cost per Qualified Lead (Conference)

Return on investment from conference sponsorships/attendance.

🎯 unit_economicsUnit: ratio
Book Audit →Open
KPI-REV-CONVERSIONMarketing

Website Conversion Rate

Percentage of website visitors who convert to a lead/signup.

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-GEN-ACCOUNT-PROFITABILITY-Finance Ops

Account Profitability %

Account Profitability % for Health Monitoring & QBRs

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-GEN-ACCRUAL-FORECAST-VARIANCE-Revenue Accounting Manager

Accrual Forecast Variance %

Accrual Forecast Variance % for Compensation Design

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-GEN-ACTIVATEDTORETENTION-CONVERSIOCCO

Activated-to-Retention Conversion %

Activated-to-Retention Conversion % for Strategic Architecture

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-GEN-ACTIVATEDTOSQL-CONVERSIONSales Ops

Activated-to-SQL Conversion%

Activated-to-SQL Conversion% for Inbound & Product — Product-Led Growth (PLG)

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-GEN-ACTIVATION-RATE-FIRST-7-DAYSProduct Marketing

Activation Rate (first 7 days)

Activation Rate (first 7 days) for Inbound & Product — Product-Led Growth (PLG)

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-GEN-ACTIVE-MEMBER-COUNTCommunity Team

Active Member Count

Active Member Count for Community Building & Events

🎯 pipelineUnit: count
Book Audit →Open
KPI-REV-GEN-AD-CTR-CLICKSIMPRESSIONS-100Creative

Ad CTR / clicks/impressions * 100

Ad CTR / clicks/impressions * 100 for Inbound & Channel — Paid Acquisition (Ads)

🎯 pipelineUnit: count
Book Audit →Open
KPI-REV-GEN-ADVOCACY-PARTICIPATION-RATEMarketing Team

Advocacy Participation Rate

Advocacy Participation Rate for Onboarding & Implementation

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-GEN-ADVOCACY-PROGRAM-ROI-Advocacy Marketing

Advocacy Program ROI %

Advocacy Program ROI % for Advocacy & Evangelism

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-GEN-ADVOCACY-SOURCED-OPPORTUNITIESMarketing Ops

Advocacy Sourced Opportunities %

Advocacy Sourced Opportunities % for Health Monitoring & QBRs

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-GEN-ADVOCATE-IDENTIFICATION-RATE-Advocacy Marketing

Advocate Identification Rate %

Advocate Identification Rate % for Advocacy & Evangelism

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-GEN-ALERT-COVERAGE-Marketing Ops

Alert Coverage (%)

Alert Coverage (%) for Outbound — Digital Lead Gen (Email)

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-GEN-ANNUAL-RECURRING-REVENUE-ARRCFO

Annual Recurring Revenue (ARR)

Annual Recurring Revenue (ARR) for Strategic Architecture

🎯 pipelineUnit: count
Book Audit →Open
KPI-REV-GEN-APPROVAL-CYCLE-TIMEDeal Desk Manager

Approval Cycle Time

Approval Cycle Time for Pipeline Management

🎯 pipelineUnit: days
Book Audit →Open
KPI-REV-GEN-ARR-LOST-TO-CHURN-USDFinance Ops

ARR Lost to Churn (USD)

ARR Lost to Churn (USD) for Churn Save & Winback

🎯 pipelineUnit: count
Book Audit →Open
KPI-REV-GEN-ATTRIBUTED-SESSIONS-RevOps

Attributed Sessions %

Attributed Sessions % for RevOps Stack Management

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-GEN-ATTRIBUTION-ACCURACY-Marketing Ops

Attribution Accuracy (%)

Attribution Accuracy (%) for Outbound — Digital Lead Gen (Email)

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-GEN-AUTH-PASS-RATEDNS Admin

Auth Pass Rate

Auth Pass Rate for Outbound — Digital Lead Gen (Email)

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-GEN-AVERAGE-CALL-DURATIONVP Sales

Average Call Duration

Average Call Duration for Strategic Architecture

🎯 pipelineUnit: days
Book Audit →Open
KPI-REV-GEN-AVG-SUPPRESSION-PROCESSING-TIMMarketing Ops

Avg Suppression Processing Time (hrs per suppression)

Avg Suppression Processing Time (hrs per suppression) for Outbound — Digital Lead Gen (Email)

🎯 pipelineUnit: days
Book Audit →Open
KPI-REV-GEN-BOUNCE-RATEMarketing Ops

Bounce Rate

Bounce Rate for Outbound — Digital Lead Gen (Email)

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-GEN-CAC-PAID-CHANNELVP Finance

CAC (Paid Channel)

CAC (Paid Channel) for Strategic Architecture

🎯 pipelineUnit: currency
Book Audit →Open
KPI-REV-GEN-CAC-PAYBACK-PERIODVP Finance

CAC Payback Period

CAC Payback Period for Strategic Architecture

🎯 pipelineUnit: currency
Book Audit →Open
KPI-REV-GEN-CAC-PER-BOOKED-MEETINGFinance Ops

CAC per Booked Meeting

CAC per Booked Meeting for Outbound — Social Selling (LinkedIn)

🎯 pipelineUnit: currency
Book Audit →Open
KPI-REV-GEN-CAC-PER-MQLFinance Ops

CAC per MQL

CAC per MQL for Inbound & Channel — Inbound Content & SEO

🎯 pipelineUnit: currency
Book Audit →Open
KPI-REV-GEN-CAC-PER-QUALIFIED-REFERRALFinance Ops

CAC per Qualified Referral

CAC per Qualified Referral for Inbound & Channel — Partnerships & Referrals

🎯 pipelineUnit: currency
Book Audit →Open
KPI-REV-GEN-CASE-STUDY-PRODUCTION-RATEAdvocacy Marketing

Case Study Production Rate

Case Study Production Rate for Advocacy & Evangelism

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-GEN-CLOSE-RATE-FROM-NEGOTIATIONAccount Executive

Close Rate from Negotiation

Close Rate from Negotiation for Closing & Contracts — Negotiation & Contracting

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-GEN-CLOSEDWON-HANDOVER-COMPLETION-Account Executive

Closed-Won Handover Completion %

Closed-Won Handover Completion % for Closing & Contracts — Negotiation & Contracting

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-GEN-COACHED-CALL-VOLUME-PER-REPSales Manager

Coached Call Volume per Rep

Coached Call Volume per Rep for Sales Coaching & Performance Management

🎯 pipelineUnit: count_per_day
Book Audit →Open
KPI-REV-GEN-COACHED-OPPORTUNITY-COVERAGE-Sales Manager

Coached Opportunity Coverage %

Coached Opportunity Coverage % for Sales Coaching & Performance Management

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-GEN-COMMUNITY-PARTICIPATION-RATE-Community Manager

Community Participation Rate %

Community Participation Rate % for Advocacy & Evangelism

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-GEN-COMPETENCY-COVERAGE-Sales Enablement

Competency Coverage %

Competency Coverage % for Sales Coaching & Performance Management

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-GEN-COMPLAINT-RATEMarketing Ops

Complaint Rate

Complaint Rate for Outbound — Digital Lead Gen (Email)

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-GEN-CONFERENCE-REGISTRATIONS-PER-EEvents Team

Conference Registrations per Event

Conference Registrations per Event for Inbound & Channel — Conferences & Trade Shows

🎯 pipelineUnit: count_per_day
Book Audit →Open
KPI-REV-GEN-CONNECT-RATE-CALLSSales Development

Connect Rate (Calls)

Connect Rate (Calls) for Outbound — Cold Calling (Telephony)

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-GEN-CONNECT-RATE-SOCIAL-OUTREACHVP Sales

Connect Rate (Social Outreach)

Connect Rate (Social Outreach) for Strategic Architecture

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-GEN-CONNECTION-ACCEPT-RATESales Ops

Connection Accept Rate

Connection Accept Rate for Outbound — Social Selling (LinkedIn)

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-GEN-CONTENT-ENGAGEMENT-RATE-Community Team

Content Engagement Rate %

Content Engagement Rate % for Community Building & Events

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-GEN-CONTRACT-GROSS-MARGIN-Revenue Finance

Contract Gross Margin %

Contract Gross Margin % for Closing & Contracts — Negotiation & Contracting

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-GEN-CONTRACT-VELOCITY-DAYSRevenue Finance

Contract Velocity (days)

Contract Velocity (days) for Closing & Contracts — Negotiation & Contracting

🎯 pipelineUnit: days
Book Audit →Open
KPI-REV-GEN-CONVERTED-TRIAL-RATEFinance Ops

Converted Trial Rate

Converted Trial Rate for Inbound & Product — Product-Led Growth (PLG)

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-GEN-COST-PER-QUALIFIED-LEAD-CONFERFinance Ops

Cost per Qualified Lead (Conference)

Cost per Qualified Lead (Conference) for Inbound & Channel — Conferences & Trade Shows

🎯 pipelineUnit: currency
Book Audit →Open
KPI-REV-GEN-COST-PER-QUALIFIED-LEAD-PER-EVFinance Ops

Cost per Qualified Lead per Event

Cost per Qualified Lead per Event for Inbound & Channel — Webinars & Events

🎯 pipelineUnit: currency
Book Audit →Open
KPI-REV-GEN-CPC-PAID-COSTPERCLICKMarketing Ops

CPC (Paid) / cost_per_click

CPC (Paid) / cost_per_click for Inbound & Channel — Paid Acquisition (Ads)

🎯 pipelineUnit: currency
Book Audit →Open
KPI-REV-GEN-CREDIT-APPROVAL-CYCLE-TIMEFinance Ops

Credit Approval Cycle Time

Credit Approval Cycle Time for Churn Save & Winback

🎯 pipelineUnit: days
Book Audit →Open
KPI-REV-GEN-CREDIT-CALCULATION-ACCURACY-Sales Compensation Analyst

Credit Calculation Accuracy %

Credit Calculation Accuracy % for Compensation Design

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-GEN-CRM-LOG-RATESales Reps

CRM Log Rate

CRM Log Rate for Outbound — Social Selling (LinkedIn)

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-GEN-CROSSSELL-CAMPAIGN-RESPONSE-Growth Marketing

Cross-sell Campaign Response %

Cross-sell Campaign Response % for Cross-sell & Up-sell Campaigns

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-GEN-CYCLE-TIME-TO-CONTRACTLegal Ops / Head of Revenue

Cycle time to contract

Cycle time to contract for Pipeline Management

🎯 pipelineUnit: days
Book Audit →Open
KPI-REV-GEN-DASHBOARD-FRESHNESS-MINUTES-PEFinance Ops

Dashboard Freshness (minutes per update)

Dashboard Freshness (minutes per update) for Outbound — Digital Lead Gen (Email)

🎯 pipelineUnit: count_per_day
Book Audit →Open
KPI-REV-GEN-DATA-SYNC-ERROR-RATE-RevOps

Data Sync Error Rate %

Data Sync Error Rate % for RevOps Stack Management

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-GEN-DEAL-DESK-CYCLE-TIMEDeal Desk Operations

Deal Desk Cycle Time

Deal Desk Cycle Time for Closing & Contracts — Deal Desk & Proposals

🎯 pipelineUnit: days
Book Audit →Open
KPI-REV-GEN-DEAL-MARGIN-Finance Ops

Deal Margin %

Deal Margin % for Closing & Contracts — Deal Desk & Proposals

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-GEN-DELIVERABILITY-RATE-FIRST-SENDMarketing Ops

Deliverability Rate (first send)

Deliverability Rate (first send) for Outbound — Digital Lead Gen (Email)

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-GEN-DELIVERABILITY-RATEMarketing Ops

Deliverability Rate

Deliverability Rate for Outbound — Digital Lead Gen (Email)

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-GEN-DISCOUNT-APPROVAL-RATEHead of Rev Ops

Discount Approval Rate

Discount Approval Rate for Closing & Contracts — Deal Desk & Proposals

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-GEN-DISCOVERY-CALLS-BOOKED-RATEAEs

Discovery Calls Booked Rate

Discovery Calls Booked Rate for Outbound — Social Selling (LinkedIn)

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-GEN-DISPUTE-RESOLUTION-CYCLE-TIMESales Ops Manager

Dispute Resolution Cycle Time

Dispute Resolution Cycle Time for Compensation Design

🎯 pipelineUnit: days
Book Audit →Open
KPI-REV-GEN-DUPLICATE-CAMPAIGN-RATE-RevOps

Duplicate Campaign Rate %

Duplicate Campaign Rate % for RevOps Stack Management

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-GEN-DUPLICATE-RECORD-RATE-Sales Operations Manager

Duplicate Record Rate %

Duplicate Record Rate % for RevOps Stack Management

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-GEN-ENGAGEMENT-RATEMarketing Ops

Engagement Rate

Engagement Rate for Outbound — Social Selling (LinkedIn)

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-GEN-ESCALATION-RESOLUTION-RATE-Account Manager

Escalation Resolution Rate %

Escalation Resolution Rate % for Churn Save & Winback

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-GEN-EVAL-SCORECARD-COMPLETION-Sales Operations Manager

Eval Scorecard Completion %

Eval Scorecard Completion % for RevOps Stack Management

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-GEN-EVENT-MEETINGS-COMPLETED-Account Manager

Event Meetings Completed #

Event Meetings Completed # for Community Building & Events

🎯 pipelineUnit: count
Book Audit →Open
KPI-REV-GEN-EVENT-NPSCommunity Team

Event NPS

Event NPS for Community Building & Events

🎯 pipelineUnit: count
Book Audit →Open
KPI-REV-GEN-EVENT-REGISTRATIONS-PER-EVENTEvents Team

Event Registrations per Event

Event Registrations per Event for Inbound & Channel — Webinars & Events

🎯 pipelineUnit: count_per_day
Book Audit →Open
KPI-REV-GEN-EVENT-ROI-Finance Ops

Event ROI %

Event ROI % for Community Building & Events

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-GEN-EXECUTIVE-ENGAGEMENT-RATESenior Account Executive

Executive Engagement Rate

Executive Engagement Rate for Closing & Contracts — Negotiation & Contracting

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-GEN-EXPANSION-BOOKINGS-USDAccount Manager

Expansion Bookings (USD)

Expansion Bookings (USD) for Cross-sell & Up-sell Campaigns

🎯 pipelineUnit: count
Book Audit →Open
KPI-REV-GEN-EXPANSION-COMMISSION-ACCURACY-Sales Compensation

Expansion Commission Accuracy %

Expansion Commission Accuracy % for Cross-sell & Up-sell Campaigns

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-GEN-EXPANSION-MQLTOOWNER-MATCH-Growth Marketing

Expansion MQL-to-Owner Match %

Expansion MQL-to-Owner Match % for Cross-sell & Up-sell Campaigns

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-GEN-EXPANSION-OPPORTUNITY-CONVERSIAccount Manager

Expansion Opportunity Conversion Rate %

Expansion Opportunity Conversion Rate % for Cross-sell & Up-sell Campaigns

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-GEN-EXPANSION-PROPOSAL-ACCEPTANCE-Account Manager

Expansion Proposal Acceptance Rate %

Expansion Proposal Acceptance Rate % for Cross-sell & Up-sell Campaigns

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-GEN-FORECAST-ACCURACY-CHURN-Revenue Operations

Forecast Accuracy (Churn) %

Forecast Accuracy (Churn) % for Renewal Management

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-GEN-FORECAST-ACCURACYFinance Ops

Forecast Accuracy

Forecast Accuracy for Health Monitoring & QBRs

🎯 pipelineUnit: count
Book Audit →Open
KPI-REV-GEN-GROSS-RETENTION-RATE-Revenue Operations

Gross Retention Rate %

Gross Retention Rate % for Renewal Management

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-GEN-HEALTH-SCORE-COVERAGE-CS Ops

Health Score Coverage %

Health Score Coverage % for Health Monitoring & QBRs

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-GEN-IDLE-LICENSE-RATE-Finance Manager

Idle License Rate %

Idle License Rate % for RevOps Stack Management

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-GEN-IMPLEMENTATION-CYCLE-TIME-DAYSImplementation Manager

Implementation Cycle Time (days)

Implementation Cycle Time (days) for Onboarding & Implementation

🎯 pipelineUnit: days
Book Audit →Open
KPI-REV-GEN-IMPLEMENTATION-REVENUE-RECOGNIFinance Team

Implementation Revenue Recognized

Implementation Revenue Recognized for Onboarding & Implementation

🎯 pipelineUnit: count
Book Audit →Open
KPI-REV-GEN-INBOUND-CAC-PAID-PER-QUALIFIEDFinance Ops

Inbound CAC (Paid per Qualified Lead) / spend/qualified_leads

Inbound CAC (Paid per Qualified Lead) / spend/qualified_leads for Inbound & Channel — Paid Acquisition (Ads)

🎯 pipelineUnit: currency
Book Audit →Open
KPI-REV-GEN-INVOICE-ACCURACYFinance Ops

Invoice Accuracy

Invoice Accuracy for Pipeline Management

🎯 pipelineUnit: count
Book Audit →Open
KPI-REV-GEN-KEY-ACCOUNT-ATTENDANCE-RATE-Account Manager

Key Account Attendance Rate %

Key Account Attendance Rate % for Community Building & Events

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-GEN-LANDING-CONVERSION-RATEGrowth Marketing

Landing Conversion Rate

Landing Conversion Rate for Inbound & Channel — Inbound Content & SEO

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-GEN-LANDING-PAGE-CONVERSION-RATE-PGrowth

Landing Page Conversion Rate (Paid) / conversions/landing_visitors * 100

Landing Page Conversion Rate (Paid) / conversions/landing_visitors * 100 for Inbound & Channel — Paid Acquisition (Ads)

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-GEN-LEGAL-REVIEW-CYCLE-TIMELegal Ops / Head of Revenue

Legal Review Cycle Time

Legal Review Cycle Time for Closing & Contracts — Deal Desk & Proposals

🎯 pipelineUnit: days
Book Audit →Open
KPI-REV-GEN-LMS-COMPLETION-RATE-Sales Enablement

LMS Completion Rate %

LMS Completion Rate % for Sales Coaching & Performance Management

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-GEN-MEETING-BOOKED-RATE-CALL-SEQUESales Development

Meeting Booked Rate (Call sequence)

Meeting Booked Rate (Call sequence) for Outbound — Cold Calling (Telephony)

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-GEN-MEETING-BOOKED-RATESales Ops

Meeting Booked Rate

Meeting Booked Rate for Outbound — Social Selling (LinkedIn)

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-GEN-MEETINGS-BOOKED-VOLUMECRO

Meetings Booked (Volume)

Meetings Booked (Volume) for Strategic Architecture

🎯 pipelineUnit: count
Book Audit →Open
KPI-REV-GEN-NEGOTIATION-CYCLE-TIMEAccount Executive

Negotiation Cycle Time

Negotiation Cycle Time for Closing & Contracts — Negotiation & Contracting

🎯 pipelineUnit: days
Book Audit →Open
KPI-REV-GEN-NEGOTIATION-WIN-RATE-Marketing Ops

Negotiation Win Rate %

Negotiation Win Rate % for Closing & Contracts — Negotiation & Contracting

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-GEN-NET-REVENUE-RETENTION-Revenue Operations

Net Revenue Retention %

Net Revenue Retention % for Cross-sell & Up-sell Campaigns

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-GEN-NET-REVENUE-RETENTION-NRRCFO

Net Revenue Retention (NRR)

Net Revenue Retention (NRR) for Strategic Architecture

🎯 pipelineUnit: count
Book Audit →Open
KPI-REV-GEN-NOMINATION-CONVERSION-RATE-Customer Success Manager

Nomination Conversion Rate %

Nomination Conversion Rate % for Advocacy & Evangelism

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-GEN-ONBOARDING-COMPLETION-RATEProduct Content

Onboarding Completion Rate

Onboarding Completion Rate for Inbound & Product — Product-Led Growth (PLG)

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-GEN-ONSITE-CONFERENCE-MEETINGSCMO

Onsite Conference Meetings

Onsite Conference Meetings for Strategic Architecture

🎯 pipelineUnit: count
Book Audit →Open
KPI-REV-GEN-OPEN-RATEMarketing Ops

Open Rate

Open Rate for Outbound — Digital Lead Gen (Email)

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-GEN-ORGANIC-VISIBILITY-SCORE-INDEXSEO Ops

Organic Visibility Score / index

Organic Visibility Score / index for Inbound & Channel — Inbound Content & SEO

🎯 pipelineUnit: count
Book Audit →Open
KPI-REV-GEN-ORGANIC-WEBSITE-TRAFFICCMO

Organic Website Traffic

Organic Website Traffic for Strategic Architecture

🎯 pipelineUnit: count
Book Audit →Open
KPI-REV-GEN-PAID-IMPRESSIONS-IMPRESSIONSMarketing Ops

Paid Impressions / impressions

Paid Impressions / impressions for Inbound & Channel — Paid Acquisition (Ads)

🎯 pipelineUnit: count
Book Audit →Open
KPI-REV-GEN-PARTNER-NPS-FEEDBACKPartnerships Team

Partner NPS / Feedback

Partner NPS / Feedback for Inbound & Channel — Partnerships & Referrals

🎯 pipelineUnit: count
Book Audit →Open
KPI-REV-GEN-PAYOUT-ACCURACY-Sales Compensation Analyst

Payout Accuracy %

Payout Accuracy % for Compensation Design

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-GEN-PIPELINE-GENERATEDCRO

Pipeline Generated

Pipeline Generated for Strategic Architecture

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-GEN-PLAN-ALIGNMENT-SIGNOFF-VP Sales

Plan Alignment Sign-off %

Plan Alignment Sign-off % for Compensation Design

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-GEN-PLAN-ASSET-READINESS-Marketing Enablement

Plan Asset Readiness %

Plan Asset Readiness % for Compensation Design

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-GEN-PLAN-DOC-DISTRIBUTION-RATE-Sales Compensation Analyst

Plan Doc Distribution Rate %

Plan Doc Distribution Rate % for Compensation Design

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-GEN-PLAN-ENABLEMENT-COMPLETION-Marketing Enablement

Plan Enablement Completion %

Plan Enablement Completion % for Compensation Design

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-GEN-PLAYBOOK-COMPLETION-RATEProduct Content

Playbook Completion Rate

Playbook Completion Rate for Inbound & Service — Service-Led Growth (SLG)

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-GEN-PLG-ACTIVATION-RATECPO

PLG Activation Rate

PLG Activation Rate for Strategic Architecture

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-GEN-PQLS-PER-WEEKSales Ops

PQLs per Week

PQLs per Week for Inbound & Product — Product-Led Growth (PLG)

🎯 pipelineUnit: count_per_day
Book Audit →Open
KPI-REV-GEN-PROCESS-COMPLIANCE-RATERevenue Operations

Process Compliance Rate

Process Compliance Rate for Closing & Contracts — Deal Desk & Proposals

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-GEN-PRODUCT-QUALIFIED-LEADS-PQLSCPO

Product Qualified Leads (PQLs)

Product Qualified Leads (PQLs) for Strategic Architecture

🎯 pipelineUnit: count
Book Audit →Open
KPI-REV-GEN-PROGRAM-ENGAGEMENT-RATE-Advocacy Marketing

Program Engagement Rate %

Program Engagement Rate % for Advocacy & Evangelism

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-GEN-PROPOSAL-COMPLETENESS-RATEAccount Executives

Proposal Completeness Rate

Proposal Completeness Rate for Closing & Contracts — Deal Desk & Proposals

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-GEN-PROPOSAL-TURNAROUNDDeal Desk Operations

Proposal Turnaround

Proposal Turnaround for Closing & Contracts — Deal Desk & Proposals

🎯 pipelineUnit: count
Book Audit →Open
KPI-REV-GEN-PROPOSALTOSIGN-RATESales

Proposal-to-sign Rate

Proposal-to-sign Rate for Pipeline Management

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-GEN-PUBLISHED-CONTENT-PER-WEEKContent Team

Published Content per Week

Published Content per Week for Inbound & Channel — Inbound Content & SEO

🎯 pipelineUnit: count_per_day
Book Audit →Open
KPI-REV-GEN-QA-PASS-RATEMarketing Ops

QA Pass Rate

QA Pass Rate for Outbound — Digital Lead Gen (Email)

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-GEN-QBR-COMPLETION-RATE-Customer Success Manager

QBR Completion Rate %

QBR Completion Rate % for Health Monitoring & QBRs

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-GEN-QBR-PREP-CYCLE-TIME-DAYSCustomer Success Manager

QBR Prep Cycle Time (days)

QBR Prep Cycle Time (days) for Health Monitoring & QBRs

🎯 pipelineUnit: days
Book Audit →Open
KPI-REV-GEN-QUALIFIED-EXPANSION-WHITESPACEGrowth Marketing

Qualified Expansion Whitespace Accounts #

Qualified Expansion Whitespace Accounts # for Cross-sell & Up-sell Campaigns

🎯 pipelineUnit: count
Book Audit →Open
KPI-REV-GEN-QUALIFIED-LEAD-RATESales Ops

Qualified Lead Rate

Qualified Lead Rate for Inbound & Channel — Inbound Content & SEO

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-GEN-QUALIFIED-LEADS-FROM-CALLSVP Sales

Qualified Leads from Calls

Qualified Leads from Calls for Strategic Architecture

🎯 pipelineUnit: count
Book Audit →Open
KPI-REV-GEN-QUALIFIED-LEADS-FROM-PAID-QUALSales Ops

Qualified Leads from Paid / qualified_leads

Qualified Leads from Paid / qualified_leads for Inbound & Channel — Paid Acquisition (Ads)

🎯 pipelineUnit: count
Book Audit →Open
KPI-REV-GEN-QUALIFIED-LEADS-PER-EVENTSales Ops

Qualified Leads per Event

Qualified Leads per Event for Inbound & Channel — Conferences & Trade Shows

🎯 pipelineUnit: count_per_day
Book Audit →Open
KPI-REV-GEN-QUALIFIED-LEADS-PER-MONTHSales Ops

Qualified Leads per Month

Qualified Leads per Month for Inbound & Channel — Partnerships & Referrals

🎯 pipelineUnit: count_per_day
Book Audit →Open
KPI-REV-GEN-QUALIFIED-OPPORTUNITY-RATEHead of Sales Ops

Qualified Opportunity Rate

Qualified Opportunity Rate for Pipeline Management

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-GEN-QUOTA-ACCEPTANCE-RATE-Sales Ops Manager

Quota Acceptance Rate %

Quota Acceptance Rate % for Compensation Design

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-GEN-QUOTA-ATTAINMENT-Finance Ops

Quota Attainment %

Quota Attainment % for Sales Coaching & Performance Management

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-GEN-REFERENCE-CALL-COMPLETION-RATECustomer Success Manager

Reference Call Completion Rate %

Reference Call Completion Rate % for Advocacy & Evangelism

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-GEN-REFERRAL-CONVERSION-RATEDemand Gen

Referral Conversion Rate

Referral Conversion Rate for Inbound & Channel — Partnerships & Referrals

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-GEN-REFERRAL-REVENUE-USDFinance Ops

Referral Revenue (USD)

Referral Revenue (USD) for Advocacy & Evangelism

🎯 pipelineUnit: count
Book Audit →Open
KPI-REV-GEN-REFERRALS-PER-MONTHPartnerships Team

Referrals per Month

Referrals per Month for Inbound & Channel — Partnerships & Referrals

🎯 pipelineUnit: count_per_day
Book Audit →Open
KPI-REV-GEN-REGISTRATION-CONVERSION-RATEDemand Gen

Registration Conversion Rate

Registration Conversion Rate for Inbound & Channel — Webinars & Events

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-GEN-REGISTRATION-RATE-Community Team

Registration Rate %

Registration Rate % for Community Building & Events

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-GEN-RENEWAL-CYCLE-TIME-DAYSAccount Manager

Renewal Cycle Time (days)

Renewal Cycle Time (days) for Renewal Management

🎯 pipelineUnit: days
Book Audit →Open
KPI-REV-GEN-RENEWAL-DATA-COMPLETENESS-Renewal Ops

Renewal Data Completeness %

Renewal Data Completeness % for Renewal Management

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-GEN-RENEWAL-ENGAGEMENT-RATE-Renewal Ops

Renewal Engagement Rate %

Renewal Engagement Rate % for Renewal Management

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-GEN-RENEWAL-OPPORTUNITY-DATA-ACCURAccount Manager

Renewal Opportunity Data Accuracy %

Renewal Opportunity Data Accuracy % for Renewal Management

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-GEN-RENEWAL-WIN-RATE-Account Manager

Renewal Win Rate %

Renewal Win Rate % for Renewal Management

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-GEN-REPLY-RATE-UPLIFTMarketing Ops

Reply Rate Uplift

Reply Rate Uplift for Outbound — Digital Lead Gen (Email)

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-GEN-REPLY-RATESales Reps

Reply Rate

Reply Rate for Outbound — Social Selling (LinkedIn)

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-GEN-REVENUE-PER-COACHED-REP-USDFinance Ops

Revenue per Coached Rep (USD)

Revenue per Coached Rep (USD) for Sales Coaching & Performance Management

🎯 pipelineUnit: count_per_day
Book Audit →Open
KPI-REV-GEN-RISK-REMEDIATION-RATECustomer Success Manager

Risk Remediation Rate

Risk Remediation Rate for Health Monitoring & QBRs

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-GEN-ROAS-RETURN-ON-AD-SPEND-REVENUMarketing Ops

ROAS (Return on Ad Spend) / revenue/spend

ROAS (Return on Ad Spend) / revenue/spend for Inbound & Channel — Paid Acquisition (Ads)

🎯 pipelineUnit: count
Book Audit →Open
KPI-REV-GEN-SAVE-RATE-Customer Success Manager

Save Rate %

Save Rate % for Churn Save & Winback

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-GEN-SERVICE-ACTIVATION-RATE-FIRST-Product Marketing

Service Activation Rate (first 14 days)

Service Activation Rate (first 14 days) for Inbound & Service — Service-Led Growth (SLG)

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-GEN-SERVICE-EXPANSION-REVENUEVP Sales

Service Expansion Revenue

Service Expansion Revenue for Strategic Architecture

🎯 pipelineUnit: count
Book Audit →Open
KPI-REV-GEN-SERVICE-MRR-GROWTH-Finance Ops

Service MRR Growth %

Service MRR Growth % for Inbound & Service — Service-Led Growth (SLG)

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-GEN-SERVICE-QUALIFIED-LEADS-PER-WESales Ops

Service Qualified Leads per Week

Service Qualified Leads per Week for Inbound & Service — Service-Led Growth (SLG)

🎯 pipelineUnit: count_per_day
Book Audit →Open
KPI-REV-GEN-SIMULATED-PAYOUT-VARIANCE-Sales Compensation Analyst

Simulated Payout Variance %

Simulated Payout Variance % for Compensation Design

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-GEN-SLG-SERVICE-ACTIVATION-RATEVP Services

SLG Service Activation Rate

SLG Service Activation Rate for Strategic Architecture

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-GEN-SOCIAL-SELLING-INDEX-SSIVP Sales

Social Selling Index (SSI)

Social Selling Index (SSI) for Strategic Architecture

🎯 pipelineUnit: count
Book Audit →Open
KPI-REV-GEN-SOW-APPROVAL-TIMECommercial Ops

SOW Approval Time

SOW Approval Time for Pipeline Management

🎯 pipelineUnit: days
Book Audit →Open
KPI-REV-GEN-SPEAKER-NPS-FEEDBACKContent Team

Speaker NPS / Feedback

Speaker NPS / Feedback for Inbound & Channel — Conferences & Trade Shows

🎯 pipelineUnit: count
Book Audit →Open
KPI-REV-GEN-SPONSORSHIP-CONVERSION-RATEPartnerships Team

Sponsorship Conversion Rate

Sponsorship Conversion Rate for Inbound & Channel — Conferences & Trade Shows

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-GEN-SQL-RATEAEs

SQL Rate

SQL Rate for Outbound — Digital Lead Gen (Email)

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-GEN-STACK-ROI-Finance Manager

Stack ROI %

Stack ROI % for RevOps Stack Management

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-GEN-STACK-UTILIZATION-RATE-Sales Operations Manager

Stack Utilization Rate %

Stack Utilization Rate % for RevOps Stack Management

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-GEN-SURVEY-RESPONSE-RATE-CS Ops

Survey Response Rate %

Survey Response Rate % for Churn Save & Winback

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-GEN-SYNC-ACCURACY-Sales Ops

Sync Accuracy (%)

Sync Accuracy (%) for Outbound — Digital Lead Gen (Email)

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-GEN-TARGETED-KEYWORD-COVERAGE-TARGMarketing Ops

Targeted Keyword Coverage / target_terms

Targeted Keyword Coverage / target_terms for Inbound & Channel — Inbound Content & SEO

🎯 pipelineUnit: count
Book Audit →Open
KPI-REV-GEN-TARGETED-PAID-KEYWORD-COVERAGEMarketing Ops

Targeted Paid Keyword Coverage / target_terms

Targeted Paid Keyword Coverage / target_terms for Inbound & Channel — Paid Acquisition (Ads)

🎯 pipelineUnit: count
Book Audit →Open
KPI-REV-GEN-TEMPLATE-ADOPTION-RATESales Enablement

Template Adoption Rate

Template Adoption Rate for Closing & Contracts — Deal Desk & Proposals

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-GEN-TIME-TO-FIRST-VALUE-DAYSCustomer Success Manager

Time to First Value (days)

Time to First Value (days) for Onboarding & Implementation

🎯 pipelineUnit: days
Book Audit →Open
KPI-REV-GEN-TIME-TO-HANDOFF-HOURSAccount Executive

Time to Handoff (hours)

Time to Handoff (hours) for Onboarding & Implementation

🎯 pipelineUnit: days
Book Audit →Open
KPI-REV-GEN-TIME-TO-KICKOFF-DAYSCustomer Success Manager

Time to Kickoff (days)

Time to Kickoff (days) for Onboarding & Implementation

🎯 pipelineUnit: days
Book Audit →Open
KPI-REV-GEN-TIMETOONBOARDCustomer Success Ops

Time-to-onboard

Time-to-onboard for Pipeline Management

🎯 pipelineUnit: days
Book Audit →Open
KPI-REV-GEN-TOOL-RATIONALIZATION-SAVINGS-Finance Manager

Tool Rationalization Savings %

Tool Rationalization Savings % for RevOps Stack Management

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-GEN-TRAINING-COMPLETION-RATEImplementation Manager

Training Completion Rate

Training Completion Rate for Onboarding & Implementation

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-GEN-UNDERPERFORMER-COACHING-COVERASales Manager

Underperformer Coaching Coverage %

Underperformer Coaching Coverage % for Sales Coaching & Performance Management

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-GEN-VALIDATED-CALLING-PROSPECTSDAYMarketing Ops

Validated Calling Prospects/day

Validated Calling Prospects/day for Outbound — Cold Calling (Telephony)

🎯 pipelineUnit: days
Book Audit →Open
KPI-REV-GEN-VALIDATED-LINKEDIN-PROSPECTSDAMarketing Ops

Validated LinkedIn Prospects/day

Validated LinkedIn Prospects/day for Outbound — Social Selling (LinkedIn)

🎯 pipelineUnit: days
Book Audit →Open
KPI-REV-GEN-VALIDATED-OUTBOUNDQUALIFIED-LEMarketing Ops

Validated Outbound-Qualified Leads/day

Validated Outbound-Qualified Leads/day for Outbound — Digital Lead Gen (Email)

🎯 pipelineUnit: days
Book Audit →Open
KPI-REV-GEN-VALUE-CONFIRMATION-RATE-Account Manager

Value Confirmation Rate %

Value Confirmation Rate % for Renewal Management

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-GEN-WEBSITE-CONVERSION-RATECMO

Website Conversion Rate

Website Conversion Rate for Strategic Architecture

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-GEN-WEEKLY-ACTIVE-CUSTOMERS-PER-COProduct Analytics

Weekly Active Customers per Cohort

Weekly Active Customers per Cohort for Inbound & Service — Service-Led Growth (SLG)

🎯 pipelineUnit: count_per_day
Book Audit →Open
KPI-REV-GEN-WEEKLY-ACTIVE-USERS-PER-COHORTProduct Analytics

Weekly Active Users per Cohort

Weekly Active Users per Cohort for Inbound & Product — Product-Led Growth (PLG)

🎯 pipelineUnit: count_per_day
Book Audit →Open
KPI-REV-GEN-WIN-RATE-Marketing Ops

Win Rate %

Win Rate % for Closing & Contracts — Negotiation & Contracting

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-GEN-WIN-RATE-BY-SCORERevOps Data

Win Rate by Score

Win Rate by Score for Pipeline Management

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-GEN-WINBACK-CONVERSION-RATE-Customer Success Manager

Winback Conversion Rate %

Winback Conversion Rate % for Churn Save & Winback

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-GEN-WINBACK-RATE-CS Ops

Winback Rate %

Winback Rate % for Churn Save & Winback

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-INBOUND-CAC-001Finance Ops

CAC per MQL

Customer acquisition cost per marketing-qualified lead for inbound channels (sum spend / MQLs).

🎯 marginUnit: currency_per_mql
Book Audit →Open
KPI-REV-INBOUND-KEYWORDS-001Marketing Ops

Targeted Keyword Coverage

Share of target keyword list covered by published content and prioritized pages.

🎯 organicUnit: percent
Book Audit →Open
KPI-REV-INBOUND-LAND-001Growth Marketing

Landing Conversion Rate

Conversion rate for inbound lead magnets and landing pages.

🎯 conversionUnit: percent
Book Audit →Open
KPI-REV-INBOUND-PUBLISHED-001Content Team

Published Content per Week

Count of published content pieces per week following editorial calendar guidance.

🎯 top_of_funnelUnit: count_per_week
Book Audit →Open
KPI-REV-INBOUND-QUAL-001Sales Ops

Qualified Lead Rate

Share of leads that meet the qualification threshold after inbound nurture.

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-INBOUND-SEO-001SEO Ops

Organic Visibility Score

Composite SEO health score combining core vitals, indexing, and schema coverage.

🎯 organicUnit: score
Book Audit →Open
KPI-REV-MEETINGS-ONSITESales

Onsite Conference Meetings

Number of meetings held onsite at conferences.

🎯 pipelineUnit: count
Book Audit →Open
KPI-REV-MEETINGSSales Ops

Meetings Booked (Volume)

Total number of meetings booked across all channels.

🎯 pipelineUnit: count
Book Audit →Open
KPI-REV-NRRFinance

Net Revenue Retention (NRR)

Percentage of recurring revenue retained from existing customers, including expansion.

🎯 valuationUnit: percent
Book Audit →Open
KPI-REV-PARTNERS

Active Partners

Number of partners who have submitted at least one qualified lead or referral in the current period.

Unit: count
Book Audit →Open
KPI-REV-PAYBACKFinance

CAC Payback Period

Months required to recover the cost of acquiring a customer.

🎯 unit_economicsUnit: months
Book Audit →Open
KPI-REV-SLG-001Product Marketing

Service Activation Rate (first 14 days)

Share of new service signups that reach the activation event within 14 days. Numerator = activated_customers (activation event), Denominator = new_service_signups.

🎯 engagementUnit: percent
Book Audit →Open
KPI-REV-SLG-002Sales Ops

Service Qualified Leads per Week

Count of service-qualified leads created in a week. SQ should be defined and versioned in S-901.

🎯 pipelineUnit: count
Book Audit →Open
KPI-REV-SLG-003Product Content

Playbook Completion Rate

Share of onboarded customers who complete the service playbook/guided runbook. Useful for activation and readiness measurement.

🎯 engagementUnit: percent
Book Audit →Open
KPI-REV-SLG-004Sales Ops

Activated-to-Retention Conversion %

Share of activated customers who are retained (passed retention threshold) within the observation window. Use retention definition documented in S-920.

🎯 retentionUnit: percent
Book Audit →Open
KPI-REV-SLG-005Product Analytics

Weekly Active Customers per Cohort

Weekly active customers measured for defined cohorts (by signup week / plan). Use cohorting as defined in M-922.

🎯 engagementUnit: count
Book Audit →Open
KPI-REV-SLG-006Finance Ops

Service MRR Growth %

Percent change in Service MRR between the current period and the prior comparison period. Use billing system canonical metric.

🎯 revenueUnit: percent
Book Audit →Open
KPI-REV-SOC-001Marketing Ops

Validated LinkedIn Prospects/day

Count of validated LinkedIn prospects exported and enriched per day (de-duplicated).

🎯 pipelineUnit: count_per_day
Book Audit →Open
KPI-REV-SOC-002Marketing Ops

Social Engagement Rate

Engagement rate for social posts (likes + comments) divided by impressions over a period.

🎯 brandUnit: percent
Book Audit →Open
KPI-REV-SOC-003Sales Ops

CRM Log Rate

Share of outbound touches that are logged to the CRM within the SLA window.

🎯 operational_riskUnit: percent
Book Audit →Open
KPI-REV-SOC-004Sales Ops

Discovery Calls Booked Rate

Percentage of qualified prospects who book a discovery call after outreach.

🎯 pipelineUnit: percent
Book Audit →Open
KPI-REV-SOC-005Sales Development Manager

Meeting Booked Rate (Social sequence)

Percentage of validated LinkedIn prospects who book a meeting after social outreach. Formula: COUNT(meetings_booked)/COUNT(validated_linkedin_prospects).

🎯 pipelineUnit: percent
Book Audit →Open
KPI-SLG-ACTIVATIONServices

SLG Service Activation Rate

Percentage of service customers who complete onboarding/milestone 1.

🎯 customer_healthUnit: percent
Book Audit →Open
KPI-SLG-EXPANSIONAccount Management

Service Expansion Revenue

Revenue generated from upselling services to existing accounts.

🎯 valuationUnit: currency
Book Audit →Open